Business Strategy
For brand: Burberry
Jan 2026
This project delivers a data backed turnaround strategy for Burberry to combat macroeconomic headwinds, declining revenues, and brand dilution caused by excessive outlet discounting and fragmented merchandising. By diagnosing core brand equities, the strategy validates a crucial pivot away from fleeting trends to refocus on “Timeless British Luxury”, re-centring iconic trench coats and scarves to reclaim the core heritage clientele.