Conceptual Store Design
For brand: Burberry
Feb 2026
The retail space design deconstructs and reinterprets Burberry’s iconic Check pattern, transforming it into the main visual form within the space. At the same time, natural and artificial elements are being used as key components of the visual style and material strategy. Through the contrast between these two elements, spatial layers and visual tension are created. The final outcome is a modern British luxury retail space centred on Burberry’s heritage as the primary visual expression, supported by the strong contrast between nature and artificial objects.
The renewed retail environment demonstrates the flexibility of the brand’s heritage while responding to the outdoor-oriented values embedded in Burberry’s brand culture.