Digital Branding
For brand: Derrick
May 2024
To sustain momentum after London Fashion Week, Derrick’s first digital campaign introduces a “New Era of Couture”. Centred on craftsmanship, it combines the brand's custom tailoring with AR technology for virtual body measurements and fittings. Moving away from monochrome, the campaign uses vibrant colours and 3D visual merchandising. By elevating Derrick's iconic logo across multiple platforms, this initiative enhances global engagement, reduces returns, and strengthens brand identity.