Pop Up Design
For brand: Sameul Guì Yang
May 2022
The Pop Up design project inspired by the calligraphic structures of Seal Script (小篆), this project delivers a contemporary retail and visual strategy for Samuel Guì Yang’s pop-up at Shenzhen MixC World. The design deconstructs ancient typographic strokes into fluid architectural framing, merging traditional heritage with modern fashion to create an immersive cultural installation.